8 Reasons Why You Should Read This Book

icon-1

A Fresh Look at Talent

Learn why today’s changing workforce requires new approaches and how to stay ahead of the curve.
icon-2

An Understanding of the Talent Crisis Facing Small and Midsize Businesses

Understand the hidden talent shortage threatening SMB growth and why proactive action is crucial as the crisis worsens – especially for those who don’t know they’re in it.
icon-3

How to Create a People-First Culture

Attract, engage, and retain top talent by prioritizing the human element in your business strategies.
icon-4

Strategies for Remote and Hybrid Workforces

Explore insights into building flexible, resilient teams that thrive in remote and hybrid settings.
icon-5

A Guide to Hiring Beyond Skills

Discover how to identify cultural fit, adaptability, and the soft skills that drive long-term success.
icon-6

Advice on Turning Talent into Your Growth Engine

Practical advice on harnessing the power of people to boost performance and profitability.
icon-7

Best Practices for Utilizing AI & Automation

Learn how to leverage cutting-edge tools to streamline operations, enhance productivity, and empower your workforce.
icon-8

Insights Around Tapping Into Offshore Talent

Explore strategies for accessing global talent pools to reduce costs, scale effectively, and drive innovation.

Sign Up for Book Updates and Get a FREE Culture Tune-Up Workbook!

A 2-Minute Gut Check for Business Owners Who Want to Attract, Keep, and Empower Top Talent

Discover how strong your company culture really is with this quick, actionable scorecard built for small and midsize business leaders.
When you sign up, you'll also get early access to book launch news and exclusive insights from author Rob Levin.

Meet Rob Levin

Rob Levin is a visionary entrepreneur with over 30 years of experience dedicated to helping small and midsize businesses (SMBs) run more efficiently and effectively. As the Chairman and Co-Founder of WorkBetterNow, Rob is pioneering solutions that enable U.S.-based SMBs to tackle today’s talent crisis by tapping into a skilled workforce in Latin America. Since 2018, WorkBetterNow has empowered hundreds of businesses to overcome staffing challenges, boost productivity, and create stronger teams in a competitive landscape.

Before WorkBetterNow, Rob founded The New York Enterprise Report (NYER), a publication trusted by over 100,000 business leaders for insights and resources, including the well-regarded Small Business Awards. Rob’s career spans key leadership roles as a “Big 6” CPA, CFO, COO, and CEO, equipping him with a unique perspective on the challenges and opportunities facing SMBs today.

Renowned for his insightful keynotes, podcasts, and workshops, Rob’s expertise covers topics such as remote talent integration, productivity, and adapting to new workforce expectations. His approach is highly regarded by entrepreneurs and executives alike, offering practical, results-driven insights that have helped countless leaders thrive.
On a personal note, Rob’s passion for business is matched by his love for music. A lifelong guitarist and concert enthusiast, he’s seen over a thousand shows and produced events featuring legends like Bob Dylan and The Red Hot Chili Peppers. Rob lives in the Bronx, New York, with his family and their Goldendoodle, Charlie.
Learn more about Rob’s journey and the inspiration behind The New Talent Playbook at workbetternow.com/RobLevin.
robs photo (1)

This Book Is Made For

WBN Book Mockups
WBN New Talent Playbook (6)

Small and Mid-Size Business Owners who want to elevate their hiring and retention strategies.

WBN New Talent Playbook (6)

Entrepreneurs looking to create a scalable, engaged team without burnout.

WBN New Talent Playbook (6)
Leaders and Managers eager to implement practical tools for talent optimization.
WBN New Talent Playbook (6)

Anyone Ready to Transform Talent into Profit and drive real, sustainable growth.

Advanced Praise for the New Talent Playbook

Scott Gerber

Chief Executive, Community.co

“Rob Levin has long been a CEO’s best friend, guiding leaders to deliver results. The New Talent Playbook shows exactly how to build and lead teams the way the talent game must be played today.”

Jack Daly

Serial entrepreneur, CEO Coach, and best-selling author

“Elegant in its simplicity; powerful in execution. The New Talent Playbook should be required reading for any entrepreneur seeking robust growth of the company’s top and bottom line.”

Larry Levine

Co-Founder of Selling from the Heart, Author of Selling from the Heart and Selling in a Post-Trust World

“The New Talent Playbook is a survival guide for leaders navigating today’s toughest talent markets. Rob Levin offers a clear and practical roadmap to build the culture, systems, and teams you need to thrive. If you’re serious about building your dream team, this is the playbook you’ve been waiting for.”

Mark Taylor

Master Chair, Vistage NYC

“As a Vistage Chair who has spent over 10,000 hours with small business CEOs, I know how hard it is to find and keep the right people. The New Talent Playbook offers a practical framework for building culture, leveraging remote and offshore talent, and navigating today’s fast-changing landscape. It’s a timely and useful tool for any CEO who wants a team that fuels growth instead of draining energy.”

Nick Herinckx

Founder & CEO Coach, Bluefield

“As a CEO coach and multi-time founder, I’ve seen leaders underestimate the talent challenge. The New Talent Playbook provides clear strategies to attract, retain, and leverage top talent using remote, offshore, and AI-driven solutions. Rob Levin gives CEOs the edge they need to build unstoppable teams and scale with confidence.”

Ann Sheu

Founder & CEO, Mpowered Journey

“The New Talent Playbook is a breath of fresh air for leaders who know people are the heart of every business. Rob Levin offers a people-first guide to building cultures where top talent wants to stay and grow. This isn’t just about hiring—it’s about creating a future of work where teams thrive. And that’s a future worth creating.”

Daniel T. Donnelly

Donnelly Bldg LLC, Friend and colleague for over 20 years

“If you’ve ever wondered how to assemble your dream team, this book is your blueprint. Rob Levin blends inspiring stories with practical advice to help you bring out the best in every team member. Whether you’re a seasoned leader or just starting out, this is the go-to guide for building a powerhouse team.”

Norm Brodsky

Serial entrepreneur

“If you screw up talent, you’re toast. The rules of hiring and keeping great people have completely changed, and The New Talent Playbook gives you the roadmap to get it right.”

Theresa Caragol

CEO & Founder, AchieveUnite Inc.

“I’ve had the privilege of knowing Rob Levin for many years, both as a friend and as an entrepreneur I admire. What I like about The New Talent Playbook is how straightforward and useful it is. Rob has a gift for turning today’s talent challenges into opportunities you can act on right away. This book will help you build the team you’ve always wanted. I highly recommend it." - Theresa Caragol, CEO & Founder -AchieveUnite Inc.”

Nelson Tepfer

Founder & CEO, ProCFO Partners

“The New Talent Playbook is a timely and practical guide for leaders navigating today’s shifting talent landscape. The authors challenge leaders to rethink, reframe, and reshape how they attract, engage, and retain their people, offering clear strategies that inspire immediate action. This book is both insightful and indispensable for any leader committed to building enduring organizations.”

Philip Pfeifer

Certified EOS Implementer

“The New Talent Playbook is a must-read for entrepreneurs who want to build businesses that thrive without consuming their lives. Rob Levin delivers a practical roadmap to attract, retain, and leverage world-class talent so entrepreneurs can scale with confidence and focus on what matters most. If you want more growth, more freedom, and more joy in running your business, this book shows you the way.”

Frequently Asked Questions

How does this book differ from other books on talent?

While many people-related books are for large companies, this book is solely for small and midsize business owners. It’s for those who are looking for real-world, actionable insights for surviving and thriving in today’s talent landscape.

How does The New Talent Playbook differ from other books for small and midsize businesses?

This book solely focuses on the talent-related challenges (and opportunities) small and midsize businesses are facing, and provides them with proven strategies to help.

How does The New Talent Playbook help business owners address today’s talent shortage?

This book provides innovative strategies for attracting, retaining, and engaging talent, especially in a competitive market. Rob Levin shares actionable insights tailored for small and mid-sized businesses to help them overcome hiring challenges and create a more resilient workforce.

How can this book help with integrating remote and hybrid team members?

Rob Levin covers effective methods for managing remote and hybrid teams, with advice on everything from communication and productivity to fostering a strong company culture. These insights are essential for businesses adapting to more flexible work environments.

Sign Up for Book Launch Updates and Get a FREE Culture Strength Tune-up!

Grab your free Culture Tune-Up Workbook for Small and Midsize Business Leaders once you've been added to our list to receive updates about the book launch. 
WorkBetterNow 2025 © All Rights Reserved