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The New Talent Playbook Workbook
Your original dreams and vision for your business—the ones where you focus on the most important, impactful, and enjoyable tasks while your Dream Team takes care of the rest—are entirely possible once you start taking action. To support you, we’ve created a free companion workbook to help you put the strategies in this book into practice. Inside, you’ll find prompts and exercises to begin building your Dream Team Action Plan—starting exactly where you are, with the resources you already have.
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The Quick Culture Tune-Up
Your company culture is the heartbeat of your business—and small cracks can quickly turn into big problems if left unchecked. This quick, 2-minute gut check helps you spot those cracks before they become a problem.
Designed for small and midsize business leaders, this simple scorecard helps you to identify gaps in your company culture that may be holding your team back, build a stronger, more connected team that attracts and keeps top talent, and gives you actionable insights to close those gaps fast. Discover how strong your culture really is—and what small changes could make a big difference.
The Great Talent, Great Business Podcast
Join Rob for insightful conversations with business leaders on leveraging talent, adopting AI and automation, and creating thriving workplace cultures. Scan to subscribe and tune in!

Rob’s Substack: The New Talent Playbook
The talent landscape is constantly evolving. Don't get left behind. Get my take on culture, hiring, leading in the face of AI, and more – all delivered straight to your inbox.
Advanced Praise for the New Talent Playbook
“Rob Levin has long been a CEO’s best friend, guiding leaders to deliver results. The New Talent Playbook shows exactly how to build and lead teams the way the talent game must be played today.”
Scott Gerber
Chief Executive, Community.co
“Elegant in its simplicity; powerful in execution. The New Talent Playbook should be required reading for any entrepreneur seeking robust growth of the company’s top and bottom line.”
Jack Daly
Serial entrepreneur, CEO Coach, and best-selling author
“The New Talent Playbook is a survival guide for leaders navigating today’s toughest talent markets. Rob Levin offers a clear and practical roadmap to build the culture, systems, and teams you need to thrive. If you’re serious about building your dream team, this is the playbook you’ve been waiting for.”
Larry Levine
Co-Founder of Selling from the Heart, Author of Selling from the Heart and Selling in a Post-Trust World
“As a Vistage Chair who has spent over 10,000 hours with small business CEOs, I know how hard it is to find and keep the right people. The New Talent Playbook offers a practical framework for building culture, leveraging remote and offshore talent, and navigating today’s fast-changing landscape. It’s a timely and useful tool for any CEO who wants a team that fuels growth instead of draining energy.”
Mark Taylor
Master Chair, Vistage NYC
“As a CEO coach and multi-time founder, I’ve seen leaders underestimate the talent challenge. The New Talent Playbook provides clear strategies to attract, retain, and leverage top talent using remote, offshore, and AI-driven solutions. Rob Levin gives CEOs the edge they need to build unstoppable teams and scale with confidence.”
Nick Herinckx
Founder & CEO Coach, Bluefield
“The New Talent Playbook is a breath of fresh air for leaders who know people are the heart of every business. Rob Levin offers a people-first guide to building cultures where top talent wants to stay and grow. This isn’t just about hiring—it’s about creating a future of work where teams thrive. And that’s a future worth creating.”
Ann Sheu
Founder & CEO, Mpowered Journey
“If you’ve ever wondered how to assemble your dream team, this book is your blueprint. Rob Levin blends inspiring stories with practical advice to help you bring out the best in every team member. Whether you’re a seasoned leader or just starting out, this is the go-to guide for building a powerhouse team.”
Daniel T. Donnelly
Donnelly Bldg LLC, Friend and colleague for over 20 years
“If you screw up talent, you’re toast. The rules of hiring and keeping great people have completely changed, and The New Talent Playbook gives you the roadmap to get it right.”
Norm Brodsky
Serial entrepreneur
“I’ve had the privilege of knowing Rob Levin for many years, both as a friend and as an entrepreneur I admire. What I like about The New Talent Playbook is how straightforward and useful it is. Rob has a gift for turning today’s talent challenges into opportunities you can act on right away. This book will help you build the team you’ve always wanted. I highly recommend it." - Theresa Caragol, CEO & Founder -AchieveUnite Inc.”
Theresa Caragol
CEO & Founder, AchieveUnite Inc.
“The New Talent Playbook is a timely and practical guide for leaders navigating today’s shifting talent landscape. The authors challenge leaders to rethink, reframe, and reshape how they attract, engage, and retain their people, offering clear strategies that inspire immediate action. This book is both insightful and indispensable for any leader committed to building enduring organizations.”
Nelson Tepfer
Founder & CEO, ProCFO Partners
“The New Talent Playbook is a must-read for entrepreneurs who want to build businesses that thrive without consuming their lives. Rob Levin delivers a practical roadmap to attract, retain, and leverage world-class talent so entrepreneurs can scale with confidence and focus on what matters most. If you want more growth, more freedom, and more joy in running your business, this book shows you the way.”
Philip Pfeifer
Certified EOS Implementer
Meet Rob Levin
Rob Levin is a visionary entrepreneur with over 30 years of experience dedicated to helping small and midsize businesses (SMBs) run more efficiently and effectively. As the Chairman and Co-Founder of WorkBetterNow, Rob is pioneering solutions that enable U.S.-based SMBs to tackle today’s talent crisis by tapping into a skilled workforce in Latin America. Since 2018, WorkBetterNow has empowered hundreds of businesses to overcome staffing challenges, boost productivity, and create stronger teams in a competitive landscape.
Before WorkBetterNow, Rob founded The New York Enterprise Report (NYER), a publication trusted by over 100,000 business leaders for insights and resources, including the well-regarded Small Business Awards. Rob’s career spans key leadership roles as a “Big 6” CPA, CFO, COO, and CEO, equipping him with a unique perspective on the challenges and opportunities facing SMBs today.
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This Book Is Made For

Entrepreneurs looking to create a scalable, engaged team without burnout.
Anyone Ready to Transform Talent into Profit and drive real, sustainable growth.

